History of Loewer Powersports

The Loewer family had been farming in the area around Eunice Louisiana since 1923, so Wil Loewer literally grew up on the family farm. The mechanics of farming had always held a special fascination for him, and by the time Wil was a teenager, he and his brother were maintaining all the family’s farm equipment. It was this love for all things mechanical that led to his engineering degree. “ I had always enjoyed that side of farming and looked at going into engineering because if the farm didn’t work out I would have something else to turn to,” said Loewer.

Wil Loewer’s instincts proved right when he was forced to have back surgery in 1983. “The doctor told me I had two choices, change the way I farm or look to something else.” Loewer said, “So in 1985 we opened a Honda dealership in Eunice.”

Once again, with diversity in mind, Loewer took on the Yamaha dealership in 1989 and slowly began to build one of the largest multi-line powersports dealerships in the state.

1990 saw Wil Loewer move his dealership to Alexandria because his customers were shopping in larger market areas. He also picked up the Kubota line of tractors and mowers. Success was not easy to come by. “We had a plan to operate leaner than other dealerships and because of our determination to shave expenses to the bone, we were able to grow where others might have failed.”

In 1995 the Loewers began construction of the building they now occupy at 5909 Coliseum Blvd. At the time, Hwy 28 West was barren. The highway had not developed into the business corridor it is today. Since the move, Loewer has added several lines of All Terrain Vehicles, a second line of mowers, chainsaws and power equipment for yard maintenance.

2010, marked the 25th anniversary of Loewer Powersports and Equipment, a company born from the desire to diversify. “I have always believed that we cannot know what tomorrow will bring. It might be feast or famine. But, if you plan and prepare, you’ll be ready for both. If you position yourself to take advantage of whatever life offers, your chances to prosper are much better,” said Loewer. “If you treat your customers fairly, and offer them terrific value for their hard earned dollar, you can’t go wrong.”


Scott Courville
General Sales Mgr.
David Broussard
Operations Mgr.
Audrey Courville
Finance Director / HR Mgr.
Jason Swido
Business Mgr.
Mark Harvey
Parts Mgr.
Brian Franklin
Service Mgr.

Loewer Powersports
5909 Coliseum Blvd. Alexandria LA 71303
Phone: 318.487.9495 Fax: 318.445.1086
Toll Free Phone: 800.349.9495

Honda Releases Pricing on CRF1000L Africa Twin
September 1, 2015

Yamaha Motor to Launch New Fino125 in Thailand, Model Featuring BLUE CORE Engine
August 31, 2015

Additional News

2015 Honda
I'd Buy It Again!!!
August 19, 2015

2006 Victory
Great Bike - Would Buy It Again
July 27, 2015

Additional Reviews

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